AXIONARI
Pre-Seed · 2026

Every guest
remembered.

The guest memory and coordination layer for multi-venue hospitality groups.

$250K
Pre-seed · SAFE
11
First-target groups
242
Locations in pipeline
12 mo
Runway to seed
Executive summary — the whole case in four
01 Team
Five operators and engineers who open doors — FIFA World Cup, DreamWorks, Olympics, Coca-Cola, Netflix, Super Bowl, The Oscars — with systems integration, AI engineering and capital formation behind them.
02 Market
Mexico and the US to start, global from there. 59,296 MX restaurants · 26,911 MX hotels · 1M+ US locations. $0 to a LatAm operating layer.
03 Product
Restaurant Companion MVP runs today — voice, bilingual, reservations, ordering. Hotel Companion MVP ships in ~a month. The cross-venue memory layer is what this round builds.
04 Traction
Eleven first-target groups, 242 locations — warm executive relationships, not cold leads. Four already engaged; no subscription revenue yet. Engaged first: Grupo Carolo, Eureka! Restaurant Group, Grupo Habita, Ahau Collection.
The team

Operators with access. Engineering with depth.

Operators who open the doors — with the systems, capital and engineering to deliver behind them.

Eduardo Vertiz
Eduardo Vertiz
Founder & CEO
Mexico City
Founder of Axionari and creator of its vision for organizational intelligence. 25+ years building companies, leading complex operations and strategic partnerships across hospitality, technology and entertainment. Leads corporate strategy, product direction and platform evolution.
DreamWorks · Coca-Cola · Formula E · Netflix
Omar Rosario
Omar Rosario
Co-Founder · Enterprise Strategy & Business Development
Miami
Entrepreneur and enterprise operator with 20+ years across hospitality, luxury experiences and the world's largest live events and brands. Leads enterprise partnerships, strategic growth and international business development.
The Oscars · Super Bowl · FIFA World Cup · Olympics
Luis Sierra
Luis Sierra
Founding Partner · Capital & AI Systems
New York
25+ years in financial services and enterprise technology, at the intersection of markets, systems design and capital. RPI engineer (BS/MS, with distinction) and founder of Manova Capital. At Axionari, leads implementation strategy and AI integration for secure deployment.
Salomon Smith Barney · Dominion Capital · Manova Capital · RPI
Yadir Sánchez
Yadir Sánchez
Founding Partner · Data & Capital
Mexico City
20+ years spanning technology consulting, enterprise software and knowledge management. A leader in big data, business intelligence and machine learning. Focuses on strategic partnerships and capital formation.
Big data · BI · Machine learning
Andrés Dapena
Andrés Dapena
AI Engineering & Platform Architecture
Medellín
Software architect with 18+ years and a master's in computer security, and a university professor of ethical hacking and forensics. Ships production AI on Python and FastAPI — LLM reasoning wired into WhatsApp and the systems a business already runs — and has led mission-critical platforms end to end.
Production AI · Architecture · Cybersecurity · Cloud
Juan Pablo Rojas
Juan Pablo Rojas
Founding Partner · Projects & Partnerships
Medellín
Specializes in business development, strategic partnerships and project leadership. Coordinates initiatives and enterprise deployments, and connects operators, investors and industry leaders across LatAm and the US.
Partnerships · Growth · Enterprise delivery
Selected experience across the founding team
GoogleCoca-ColaNetflixMetaDreamWorksAdForceNFLFIFAThe OscarsNBAAdSmartLatin GrammysAB InBevSony MusicNetFuerzaNational GeographicHavasAlcaldía de MedellínNCAAMTVWinfireOctive TechnologyMinTICDiscoveryStarzPlayNissanCMGiCámara de Comercio de MedellínSummitArt With Me2Can Media
01 · The problem

Every system holds a piece of the guest.
No system holds the guest.

The guest
POS
Reservations
PMS
Loyalty
Reviews
Delivery apps
Front desk
WhatsApp
01 The problem

A five-star hotel buys fourteen categories of software from a market of more than a hundred vendors. Not one of them remembers the guest.

Property managementRevenue managementChannel & distributionCentral reservationsBooking engineGuest experienceReputationCRM & marketingUpsellingBusiness intelligencePaymentsOperationsSmart room & IoTMetasearch
0
Vendors mapped
in the 2026 landscape
0
Distinct categories
a property must buy
0
Architectural layers
before a guest is served
0
That hold guest memory
across all of them
Fourteen categories. A hundred and twenty vendors. None hold the guest.
Selderslagh, Hotel Tech Landscape 2026 · Ramachandran, Integrated Technology Ecosystem
~50%
Say being remembered is what makes them feel valued
30%
Consistently get it
Toast & Resy, 2026

They named the cure. Nobody built it.

02 Already said · why now

The category just spent $712.6 million — and skipped the layer it says it needs.

"Unify your guest data in one place before doing anything else."
David Mezuman · CEO, Duve · Forbes, 2026
"Most hoteliers are trapped in silos, each system hoarding its own partial truth."
Tata Crocombe · hotel owner · via PhocusWire
"Managers are spending hours fighting with technology instead of doing what they love — serving guests."
Nicola Longfield · Access Hospitality · Hospitality Net
Where the money went · last 12 months
Property management systems
$408.1M
AI-led guest experience
$152.6M
Tech-enabled operators
$151.9M
Latin American operating layers
$0
Abode Worldwide Hospitality Tech Investment Index 2026 — three categories of 40 companies, Apr 2025–Mar 2026
02 · The solution

One memory — between the guest
and every system.

The guest
One memory layer
Every guest · every venue
POS
Reservations
PMS
Delivery
CRM
Loyalty
Front desk
Kitchen
Runs on Companion OS — reading the systems a venue already has. Not another app in the stack.
03 The solution

One memory, shared across every venue a group operates.

Runs alongside the tools a group already uses — Toast, OpenTable, Rappi. Reading the systems underneath is the roadmap.

Guest journey
Discover · Book · Arrive · Stay · Depart · Return
L1
Guest-facing
Booking · Messaging · Digital key · Loyalty
L2
Systems of record
PMS · POS · CRS · CRM · Payments
L3–4
Axionari
Guest memory · Intent · Coordination · Revenue
L6
Restaurant Companion · live UI
Every surface

One conversation. Every screen in the guest’s world.

Five screens. One memory. She never repeated herself once.

MARAZUL.COM/BOOK 0% COMMISSION
Ocean-View Suite
$250 · night — $71 less than the OTA
Private terrace · 2 nights left in March
Book direct
LAPTOP & WEB · BOOKS BEFORE THEY ARRIVE
MARAZUL
Best cenote near here?
Cenote Oxman
Rope swing · glass-clear blue
Book a taxi Directions
LISTENING — JUST KEEP TALKING
IN-ROOM TABLET · THE ANSWER IS A PICTURE
MARAZUL
Best spot for sunset cocktails?
IN TOWN · GOLDEN HOUR 6:48
Cielo Rooftop
a mezcal list the hotel bar can’t match
Leave by 6:15 for the light — back in time for your 8:00 table.
Taxi at 6:15 More spots
Ask anything… ↑
SMARTPHONE · CONCIERGE THAT BOOKS
20 min
SPA IXCHEL
WATCH
GOOD AFTERNOON · SUITE 214
Welcome, Maya
Your terrace faces the sunset · golden hour 6:48
IN-ROOM DISPLAY · GREETS ON ARRIVAL
VOICE ONLY · DESCRIBED ALOUD
One system, both venues — Restaurant Companion live today, Hotel Companion on the same memory layer.
See it work

Watch a Companion host a guest.

One conversation, start to finish — recorded from the real interface.

Product philosophy

Technology disappears. Hospitality remains.

A guest should never feel like they're using software. They should feel understood — every interaction reducing effort, and strengthening the relationship.

03 · What we built

We didn't build a chatbot. We built a host.

A chatbot deflects. E-commerce processes. A host makes you feel known.

Chatbot
What it optimizes
Deflecting questions
What the guest feels
Handled
E-commerce
What it optimizes
Completing transactions
What the guest feels
Processed
A host
What it optimizes
The relationship
What the guest feels
Known
04 Why us · where we sit

Not replacing the system of record. The layer it never had.

The layer · Axionari
One guest, remembered across every venue.
Sits above the systems of record
HotelsSystem of record · PMS
DuveCanaryChatlynHiJiffySmartness
RestaurantsSystem of record · POS
ToastParrotFudoHostie
SevenRooms The only cross-venue seat — acquired, gone.
Go-to-market · order, not strategy

We start with restaurants — Restaurant Companion is live. Hotels follow when the Hotel Companion MVP ships.

What stops the PMS? Nothing — one property type, one market.

The cross-venue seat is empty — SevenRooms acquired by DoorDash, ~$1.2B, May 2025.

The seat is empty. We already have the relationships.

05 Traction
242
Eleven first-target groups. Warm executive relationships — not cold leads. Four already engaged; the network runs deeper still.
$0 Subscription revenue to date. No free pilots — every deployment is paid.
Grupo Carolo Restaurants · Mexico
22
Eureka Restaurants · US
37
Cinbersol Restaurants · Mexico
50
Grupo Hunan Restaurants · Mexico
30
Fishers Restaurants · Mexico
25
Namron Hospitality Boutique hotels · Mexico
18
Grupo Pangea Restaurants · Mexico
16
Archipiélago Restaurants · Mexico
15
Grupo Habita Design hotels · Mexico
15
Walther Meyenberg Restaurants · Mexico
10
Ahau Collection Resorts · Mexico
4
205 restaurants · 37 hotels · ● four engaged, seven in close relationship
From an executive conversation
"You can't beat Uber or DoorDash at their own game — but own the guest relationship, and the margin comes back to us."
Guillermo Mascareñas · CIO, Grupo Carolo
Pipeline · August 2026 — executive conversations, not signed contracts. Engaged first: Grupo Carolo, Eureka! Restaurant Group, Grupo Habita, Ahau Collection — with a far deeper network behind them.
06 Business model

Recurring subscription per location, priced in market today.

Founding Partner ProgramMexicoUnited States
Implementation
One-time · creditable against expansion
MXN 55,000$5,000
90-day pilot
One location · unlimited voice
MXN 3,500 / mo$299 / mo
Subscription · singleMXN 4,900 / mo$399 / mo
Subscription · per location, 3+MXN 4,500 / mo$349 / mo
Voice
1,500 minutes included, then
MXN 4.50 / min$0.25 / min
Public reference rate ~2×. Founding partners trade the discount for reference rights and two referrals.
01
Group is the account, not the venue.
02
Implementation credits back.
03
Fixed for 24 months.
Modeled · one multi-brand restaurant group, stated volumes
7.2×
Year-one ROI
1.7 mo
Payback
~1
Break-even order
per location per day
Modeled, not achieved — at a 20% menu markup, 4.4×. Internal pilot-economics model.
07 Market

Built from the bottom up — starting with the locations we can name.

0
Full-service restaurants
in Mexico
0
Hotels in Mexico
899,389 rooms
1M+
Restaurant locations
United States
~$659K
Restaurant ARR
if the pipeline converts
168 MX restaurants × MXN 4,500 / mo ~$504K
37 US restaurants × $349 / mo ~$155K
Total restaurant ARR ~$659K
+ 37 hotel locations — expansion, priced per property.
Year-one ~24 locations ~$72K
Sources: INEGI / CANIRAC · DATATUR via Horwath HTL 2024 · National Restaurant Association · FX MXN 18.00
The next interface

The next interface isn't a screen. It's a voice.

$47.5B
Voice-AI agent market by 2034 — from $2.4B today, compounding 34.8% a year.
40%
of enterprise apps embed task-specific AI agents by end of 2026 — from under 5% in 2025.
Market.us · Gartner, 2025
IdleListeningThinkingSpeaking

Axionari is AI-native — voice-first, memory-first. Built for the interface that's arriving, not bolted onto the last one.

Horizon

One layer.
A widening horizon.

Proven in restaurants, building in hotels — the same memory layer, widening outward.

The platformCompanion OS
● Live
Restaurants
Restaurant Companion, in production
◐ 2026
Hotels
Hotel Companion, ships in ~a month
→ Next
Resorts · Cruises · Clubs
The same layer, new venues
◇ Horizon
Every enterprise
A live model of its own reality
We believe every enterprise will one day run on a live model of its own reality — a shared cognition layer beneath every interaction. Companion OS is the first step.
One behavior, across every capability

Eight capabilities that ship, behave, and stay invisible together — on Companion OS.

Voice IntelligenceKnowledge ArchitectureOrganizational MemoryReasoning EngineWorkflow OrchestrationOperational IntelligenceEnterprise AnalyticsContinuous Learning
08 The ask
$250,000
$250K to validate. Twelve months to incorporate, bring the founding team on full-time, convert the first pilots to paid, take Hotel Companion to production, and establish product-market fit.
StructureIncorporate the C-Corp · clean cap table
TeamFounding team on full-time
PilotsFirst pilots converted to paid
ProductHotel Companion to production
ProofProduct-market fit · early traction
Use of funds
Team — founders and engineering
$150,000
60%
Payroll burden, benefits, fractional CFO
$63,200
25%
Infrastructure and tooling
$12,000
5%
Structure, legal and payroll administration
$13,000
5%
Travel and commercial meetings
$7,000
3%
Hardware and operating reserve
$4,800
2%
Average burn $20,833/mo. 94% to execution — no office. Mexican payroll: IMSS, housing fund, state payroll tax.
InstrumentSAFE · YC post-money
Target$250,000
Valuation cap$6,000,000 post
DiscountNone
Dilution4.2%
IssuerAxionari · Delaware C-Corp (in formation)
CloseRolling, single cap
What it buys
About a dozen paying locations by month nine — retained, ~$35K ARR run-rate — proving the memory layer compounds. Months ten to twelve fund the seed raise.

The stack was never designed. It accumulated.

"…technology accumulating instead of integrating."
Iván Acevedo · Director General México, VingCard | ASSA ABLOY · Clase Turista, 16 Jul 2026

The question is whether to keep adding applications or rebuild what sits underneath.

The answer is a layer that remembers — and compounds with every venue a group owns.

Infrastructure like this gets built from within the ecosystem — by insiders the operators already trust.

Scan to open the live product
Scan to try it
Talk to the live product — right now.
Eduardo Vertiz
Founder & Chief Executive · Axionari
evertiz@axionari.com  ·  axionari.com
AXIONARI